One of the great challenges that a not-for-profit is facing right now is how to adapt their strategies to a changing world. The way that younger generations provide support for agencies has changed significantly from what the world was like only 10 years ago. In other words, what was working before isn't going to work in the future. In the past, a company could go to a group or company and simply describe their need and the Boomers and Traditionalists felt compelled to donate. Generation Xers, on the other hand, will ask questions like... "How does me giving to you benefit me?" While Millenials will often give only because it is an online movement. As of February 2016, the Millenials are now the largest generation in the workplace. The Generation Xers are the second largest, and the Boomers are third. Knowing that the audience has changed means that we must be willing to change the approach as well. So, there are three things that you, as a non-profit, should really be doing right now to increase the conversation about your organization or your cause.
One of the most important aspects of creating a social media presence for a non-profit, is to do something every day, 5 days a week. You can post positive quotes. You can highlight the people that you serve. You can do almost anything positive, but you have to do something. The new donors that you are going after, don't want to come to a rally. They don't want to be told what to do. They want to do what their friends are doing. They want to follow the social proof that exists... online. So, do something today. In fact, do something right now! If you know someone that works for a non-profit, share this with them, right now. After all, there's no time like the present to start influencing others in the right direction.
To Your Success,
Jody N Holland
Author, Speaker, Trainer
Jody is a writer, motivational speaker, consultant, and entrepreneur. He has been the keynote speaker at over 250 events around the world. Jody speaks more than 150 times per year at different programs, and he has given more than 10,000 speeches during his career.