Leadership Keynote Speaker · Amarillo, Texas
Become the Leader You Would Follow.
Transformational leadership keynote speaker, master trainer, and creator of The 4 Roles of a Leader. Jody Holland blends applied psychology, stories that stick, and tools your audience can use the next morning — so your event is the one people talk about for years.
★★★★★ 5.0 on SpeakerHub · 5.0 on Google across 36 client reviews
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Trusted by associations, corporations, and government organizations across North America since 1999
300+
Keynotes delivered
300,000+
Leaders trained
14
Countries
23
Books authored
Why Event Planners Choose Jody
More than an inspirational hour.
Event planners choose Jody when they want more than a feel-good talk. He combines applied psychology, practical leadership tools, relatable stories, and real audience interaction to create an experience people remember — and use.
His programs help participants lead themselves more effectively, build stronger relationships, shape healthier cultures, and produce better results. Every presentation is tailored to the audience and designed to leave people energized, equipped, and ready to act.
Born and raised in the Texas Panhandle, Jody earned a B.A. in Communications and an M.S. in Psychology, and in 1999 founded his company to build the potential of executives and leaders. Since then he has trained and done business in 14 countries and across the United States, working with Fortune 50, Fortune 100, and Fortune 500 companies as well as small businesses from every industry. Jody is known for his ability to hold an audience's attention — keeping them smiling, learning, and wanting more.
Bring Jody to Your EventSignature Programs
Nine Signature Programs. One Promise: Your Audience Leaves Different.
Every program is available in-person, virtual, or hybrid, and every one is tailored to your room. Choose the outcome you want — retention, culture, accountability, succession, or connection — and Jody builds the experience around it.
Flagship Keynote · 45–90 min · Expandable
Become the Leader You Would Follow
If you reported to you, would you stay? Jody's flagship keynote distills nearly three decades of training leaders into one conviction: leadership is not a position you hold, it's a person you become. Your audience confronts the gap between the leader they are and the leader they would follow — and gets the framework to close it.
Key takeaways
- Close the gap between the leader you are and the leader you would follow, starting with self-leadership
- Replace compliance with genuine buy-in using psychology-based influence and communication tools
- Install a common leadership framework proven to increase retention, engagement, performance, and profits
Best for: Executives, managers, emerging leaders, and association conferences
Signature Keynote · 60–120 min
The 4 Roles of a Leader
81% of turnover is caused by the direct supervisor or their boss. People quit people — not companies. Jody reveals the four roles every leader must master to build a team that performs without being pushed: Building Connection, Building Clarity, Building Momentum, and Achieving Results.
Key takeaways
- Master the four roles of leadership and operate from a proven playbook instead of guessing
- Attack the real cause of turnover with the D.A.R.E. framework: develop, attract, retain, and engage
- Change beliefs before behaviors, eliminate workplace drama, and build a common leadership language
Best for: Executives, managers, supervisors, emerging leaders, and association audiences
Keynote or Session · 45–90 min · Crowd Favorite
How To Read Anyone in 10 Seconds or Less
Every conversation — every negotiation, sales call, and difficult talk with an employee — is decided in the first ten seconds. This high-energy, wildly interactive program teaches your people to read facial features and behavioral cues so they stop guessing and start connecting.
Key takeaways
- Master five memorable facial and behavioral cues that reveal how people think, decide, and communicate
- Adapt your communication style in real time to build rapport faster and eliminate costly misunderstandings
- Apply the framework immediately in leadership, sales, service, and every relationship that matters
Best for: Leaders, sales teams, HR professionals, customer-facing teams, and conference audiences
Keynote or Workshop · 60–90 min · Expandable to multi-day
Bold Culture: Stop Dragging Your Team Uphill
Most organizations do not have a talent problem. They have a culture problem. Jody dismantles the myth that culture is about perks, posters, and pizza parties, and reveals the leadership system that turns standards into ownership, expectations into execution, and effort into results.
Key takeaways
- Diagnose the real reason good people underperform or leave — and it's almost never talent
- Install a leadership system that turns standards into ownership and expectations into execution
- Leverage culture as a financial multiplier that drives retention, performance, and profit
Best for: Business owners, executives, senior leaders, and audiences with decision-making authority
Keynote or Workshop · 60–90 min · Expandable
The Next Gen Leader
Your most experienced leaders are walking toward the exit, and the people who should replace them don't feel ready. This story-driven program equips emerging and established leaders in the four areas that determine whether people follow them: leading themselves, shaping culture, leading change, and delivering results.
Key takeaways
- Make the identity shift from holding a title to earning followership through self-leadership and credibility
- Build a culture that attracts, develops, and retains talented people instead of burning through them
- Lead change, accountability, and performance with the clarity and confidence of a seasoned leader
Best for: Emerging leaders, supervisors, managers, high-potential employees, and leadership cohorts
Keynote or Workshop · 60–90 min · Expandable
Accountability At Work: The 70/30 Formula
Nobody changes while they're blaming someone else. Real accountability happens when people choose to own their choices, actions, and outcomes — and there is a science to creating that choice. Your audience learns the 70/30 Formula: 70% positive affirmation, 30% structured confrontation, and the framework that makes both work.
Key takeaways
- Apply the 70/30 Formula so feedback becomes something your people crave instead of avoid
- Confront problems directly without damaging trust or triggering defensiveness
- Ask the three magic questions that move people from blame to full ownership, permanently
Best for: Executives, managers, supervisors, team leads, and any team where ownership matters
Keynote, Workshop, or Training · 60–90 min · Expandable to full day
The Pathway: From Turnover to Loyalty
Every resignation letter has a hidden author — and it's usually a supervisor. The Pathway equips the front-line leaders who determine whether your people stay or leave, through the four forces of engagement and retention: leveraging talent, building the team, emotional intelligence, and a culture of accountability.
Key takeaways
- Identify, attract, and retain great people in the toughest employment climate in decades
- Apply the five keys of emotional intelligence to build a workplace people are driven to show up for
- Use the accountability formula that turns feedback into fuel and employees into long-term loyalists
Best for: Supervisors, front-line leaders, HR professionals, and organizations fighting turnover
Keynote or Workshop · 60 min · 90-min interactive or half-day available
Amplified Intelligence: Advancing Human Reach in the Age of AI
AI is meant to advance the human reach, not replace the human touch — and leadership decides which one your organization gets. Technology doesn't fix culture; it accelerates whatever culture already exists. Built on Jody's Four Bottom Lines framework — Retention, Engagement, Performance, and Profit — and opening with a live demonstration where Jody reads audience volunteers in ten seconds or less.
Key takeaways
- Diagnose whether your culture will amplify trust or suspicion when new technology arrives
- Separate what should be automated from what must stay human
- Read the four temperaments and predict how each responds to change before you announce it
Best for: Executive teams, leadership summits, association conferences, and annual meetings navigating AI adoption
Keynote · 30 min · Expandable to 60 min
It Takes a Team to Build a Dream
No one transforms alone. Through three stories an audience does not forget — Nancy Edison, the pace-setters who carried Roger Bannister past the four-minute mile, and Ralph Boston's help to Bob Beamon — Jody shows that transformation is a team outcome built by identity builders, challengers, and encouragers. Audiences leave with three names written down and a commitment to act on each one.
Key takeaways
- Identify the three roles every person needs to grow, and recognize who played them in your own life
- Build identity in people who have more potential than confidence
- Use encouragement as a leadership tool in the moment someone is closest to quitting
Best for: Chambers of commerce, associations, business banquets, leadership summits, and emerging leader programs
See It For Yourself
Watch Jody in Action
Hear from a client who put Jody on their stage, then picture him on yours.
Testimonials
What Audiences and Event Planners Say
★★★★★ Rated 5.0 on SpeakerHub and 5.0 on Google across 36 client reviews
“
Jody was an amazing speaker and motivator. He had the whole room engaged during our leadership training. I cannot wait for more opportunities to hear him speak.
— Vicki Davis
“
I have heard Jody speak several times and each time I have learned something I could take back to the office and become a better leader. I love that he gets the audience engaged and has them hanging on every word. If you are needing someone to motivate and inspire your team I would call Jody for your next event.
— Ron Garverick
“
Jody is an amazing speaker that will keep your attention!! He is very engaging and brings a wealth of knowledge in leadership. I will be putting many of Jody's ideas into practice. Thank you for an excellent three day training.
— Mike Hopkin
“
I had the opportunity to hear Jody speak during a leadership program in Amarillo. His unique means of engagement and entertainment to hold your attention is a characteristic not found in most speakers. I appreciate his ability to be open and honest with additional training one on one after his speech as well.
— Crystal Lewis
“
Jody conducted a 3 day intensive leadership training for us and it was Awesome! I really enjoyed the way he can take complex ideas and put them in a way that you are like “oh that makes sense”. I look forward to reading more of his books and hearing him again at our next leadership retreat.
— Ben S.
“
Mr. Holland is knowledgeable, entertaining and engaging. He is sensitive to the time he uses and doesn’t waste your time. His visual presentation and/or handouts are helpful.
— Doug Worthington, PhD
Credentials & Recognition
A speaker organizations invite back year after year.
- Governor’s Keynote Speaker — The Governor’s Small Business Conference, Austin, Texas. Audience response was so strong that Jody was one of the only speakers to sell out every copy of his books in the conference bookstore.
- Opening Speaker & Retreat Leader — Leadership San Angelo, selected 18 consecutive years (2009–2026)
- Opening Speaker & Retreat Leader — Leadership Abilene, two decades (1998–2018)
- Opening Speaker & Retreat Leader — Leadership Dripping Springs (2019–2024)
- Keynote Speaker — John Ben Shepperd Leadership Forum (2000 & 2001) and Amarillo Area Bar Association Spring Institute (2018)
- Communicator of the Year — Toastmasters Texas Conference, 2014
- Certified Business Mediator (State of Texas) and Certified Face Reading Practitioner
- M.S. Applied Psychology and B.A. Communications, Angelo State University
- Author of 23 books on leadership, sales, and human behavior
Organizations Jody Has Served
From Fortune 500 boardrooms to chamber banquets.
Illinois Chamber of Commerce · Texas Bankers Association · Texas City Managers Association · Texas Economic Development Council – Women in Economic Development · Texas Municipal League · Lockheed Martin · Hardin Simmons University · The Laura Bush Institute · Community Bankers Association of Illinois · Texas Restaurant Association · Amarillo Association of Realtors · City of Amarillo, TX · City of Brady, TX · Amarillo College · Howard College · Del Mar College · City of Sioux Falls, SD · St. Vincent’s Southside Healthcare – Jacksonville, FL · Vanguard Resources · DC International · Leadership Dripping Springs · Leadership San Angelo · Leadership Amarillo & Canyon · and many more
Available for
Conference keynotes · Half-day and full-day workshops · Breakout sessions · Leadership retreats · Virtual events and webinars · Panels · Emcee and moderator roles
Booking
North America and online. Every program is delivered in-person, virtual, or hybrid.
Booking Questions
What Meeting Planners Ask Before They Book
Straight answers on topics, fees, lead time, and formats — so you can make the case internally without waiting on an email.
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The Best Events Don’t Book a Speaker. They Book a Transformation.
Long after the venue and the lunch are forgotten, your people will remember the moment they decided to become the leader they would follow. Tell Jody about your audience, your event, and the outcome you want — and let’s build it together.
Prefer to book through a directory? View Jody’s SpeakerHub profile.
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