Become the leader...
   You would follow!

Over a quarter of a million of our students are already building great cultures!
Join the Leadership Academy today and increase engagement, decrease turnover, and inspire the best in your people.
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79% of people indicate they quit their job because of a lack of appreciation!

One student, Rachel, was able to decrease her turnover from 70% to 11% after completing the Leadership Academy. This crushes the industry standard of 42%. If you are ready to be the leader others want to follow, Leadership Academy will equip you with the skills to achieve incredible results like:

All of these while creating leaders that are significantly less stressed and less burned out!

The Plan

Over a 12-week timeframe, participants learn the 12 critical skills of being a great leader. By building the leadership skills of your people, you set them up for success!

Achieve 3X your current results with Leadership Academy. 

The 4 Roles of a Leader and the 12 Skills in Leadership Academy are...

  • Relating To Others: Values-based Diversity | Effective Communication | Employee Motivation
  • Managing Priorities: Priority Management | Group Think | Goal Setting and Tracking
  • Critical Thinking: Coaching For Performance | Conflict Resolution | Corrective Counseling 
  • Achieve Results: Problem Solving | Building High-Performance Teams | Ethics, Values, and Culture

The Rest Of Our Course Offerings

Check out the available courses!


Working with Jody Holland, Inc.

C Jones - Ardent Hospital

Jody is a must-have resource for your employee and leadership development programs. He engages and relates to people in a fun and honest way to create positive change in your organization.

A Ruel - City of Amarillo

AWESOME speaker and extremely motivational with a fun, humorous, interesting, insightful delivery! I enjoyed his 2 sessions taught at our Amarillo TRAPS Regional convention, Transformational Leadership and Building an Effective Team! I so wish he could help us develop our summer camp team/staff! I left feeling optimistic and armed with some good ideas on how to make changes in my own little niche, my own small community center. Highly recommended!

N Gann - Juliette Fowler Communities

Jody thanks for your facilitation, insight and inspiration through the Leading Age Texas Conference! I've had the pleasure of hearing you present on multiple occasions and I always leave with something new. Thanks for sharing your passions and gifts!



In-Depth Explanation of Leadership Academy

A deeper dive into what is covered in Leadership Academy

The Leadership Academy Program is a 12-week program that delivers both weekly content (listed below) and an integration conversation (live). It is ideal for anyone that is being prepared for management and leadership or is already in a management/leadership role. It is not ideal for first-time supervisors. 1st-time supervisors should start with Supervisor 101. Each leader should anticipate dedicating a couple of hours of independent learning and 90 minutes of integration per week for the 12-week program. This program is $997 per person.


The 4 Roles of a Leader and the 12 Skills in Leadership Academy are...

  • Relating To Others: Values-based Diversity | Effective Communication | Employee Motivation
  • Managing Priorities: Priority Management | Group Think | Goal Setting and Tracking
  • Critical Thinking: Coaching For Performance | Conflict Resolution | Corrective Counseling 
  • Achieve Results: Problem Solving | Building High-Performance Teams | Ethics, Values, and Culture


Generational differences and Values-Based Diversity

Organizations worldwide are facing the challenges of varied values within their workforce. However, few are making concentrated and long-term efforts to change how they attract, develop, manage, and retain talent. Communication, motivation, and decision making are all affected by this mix of generational and values-based differences.  This program will use the backdrop of generational change to help people understand cultural and value differences from one employee to another.

Learning Points:

  • Identify five generations in the workplace and define them by experiences and events.
  • Compare and contrast the values and the potential outcomes of generational interaction.
  • Consider and identify potential problems for an organization when people from different generations fail to communicate effectively.
  • Compare and identify differing feedback styles and their impact.
  • Learn strategies for effective cross-generational communication, motivation, supervision, and direction.


Employee Motivation

Since motivation influences productivity, supervisors need to understand what motivates employees to reach peak performance. It is not an easy task to increase employee motivation because employees respond in different ways to their jobs and their organization's practices based on age and culture. Motivation is the set of processes that move a person toward a goal. Thus, motivated behaviors are voluntary choices controlled by the individual employee. The supervisor (motivator) wants to influence the factors that motivate employees to higher levels of productivity.

Learning Points:

  • Learn the underlying psychology of human motivation.
  • The principles of motivation for most people will be explained.
  • Learn how to implement motivational behavior in your management style.
  • Learn practical considerations for motivating employees.
  • Become aware of the external and internal factors affecting employee performance of various ages.


Effective and Authentic Communications

Communication is a challenging organizational issue regardless of size or industry type. Ineffective communication creates barriers and inhibits efficient and safe operations and can endanger self or others. As leaders of the organizations tap the thinking potential of the workforce, structured business communication becomes integral to the equation for organizational business accountability. Whether the issues are interpersonal communication techniques, consistent processes for standard meetings or a comprehensive organizational communication plan, the foundations for effective communication are repeatable information processes of timing, frequency, content, correctness, and issue/action status.

Learning Points:

  • Learn to decode the messages that others are sending.
  • Learn to form messages that effectively convey their true intent/desire.
  • Consider using various mediums for communicating effectively without losing the integrity of a message.
  • Learn the benefits of improved listening to self, team, and organization.
  • Review the roles and responsibilities of effective communication- sender and receiver.
  • Understand your listening areas that may need development.
  • Review the techniques for improving listening.
  • Review the techniques for encouraging others to listen.
  • Learn the non-negotiable steps for good listening.
  • Develop the action plans for improving listening in one-on-one situations, in workgroup meetings, and in daily operations.


Coaching For Performance

Both supervisory coaching and mentoring are processes that enable employees to achieve their full potential. While there are differences in coaching and mentoring, they share many similarities. The mentorship or coaching relationship includes a promise of deliberate attention and guidance to the successful growth and development of the employee. The destiny of the supervisory mentor and coach is to find the right words, the right encouragement, and the right knowledge to provide clarification on the future and lifework of the employee.

Learning Points:

  • Understand what coaching is.
  • What is mentoring? How are they similar? How are they different?
  • How does it impact your business?
  • Who is responsible for coaching and mentoring and why?
  • Understand the laws of employee development.
  • Learn how to coach employees on positive and constructive behavior change.
  • Learn how to create an environment that promotes proper (desired) behaviors.


Conflict Resolution

Many workplace conflicts start out as small problems that simmer in two ways: (1) either, employees hesitate to raise issues because they do not want to rock the boat and/or fear retaliation, or (2) managers—hoping that the issues will resolve themselves—avoid them. Failure to address conflicts costs organizations both directly and indirectly and current conflict interventions often offer too little or come too late. Unresolved conflict in the workplace frequently causes the best and most talented employees to leave an organization. Because replacing a good employee can cost up to 150% of that person's salary, it behooves employers to make efforts to retain existing, trained personnel.

Learning Points:

  • Learn about the various phases of conflict.
  • Various approaches to a conflict will be explored in detail.
  • Participants will learn about their personal approach to conflict.
  • Examine how to deal with challenging conversations.
  • Learn the five levels of confrontation and how to deal with them.
  • Gain skills in controlling personal emotions.


Corrective Counseling and Behavior Change

Supervision can be informally defined as getting work done through the efforts of others. Supervisors have the important responsibility of ensuring that work gets done while the organization’s rules, regulations, and policies are fairly and equitably applied to all employees within their work units. Supervisors are management representatives who must balance organizational needs with employee rights on a daily basis. This is an essential and often difficult role. Counseling is a process through which one person helps another through a purposeful conversation in an understanding environment. The counseling supervisor seeks to establish a helping relationship to help enable the employee to express his or her thoughts and feelings in such a way as to clarify his or her own situation, come to terms with some new experience, see their difficulty (problem) more objectively, and to face their problem with less anxiety and tension. Its basic purpose is to assist the individual to make their own decision from among the choices available to them. People (employees) are more likely to change their own behaviors if they think it was their idea.

Learning Points:

  • Learn about perception and its impact upon relationships
  • Learn about attribution theory and how to use it to change behavior.
  • Explore the power of reflective listening.
  • Review the common categories of disciplinary problems.
  • Learn when, why, and how to counsel employees.
  • Explore changing the behavior of various levels of employee performance.
  • Learn the 4-step counseling process.
  • Acquire skills for distinguishing between counseling and discipline.
  • Learn about defensive and non-defensive communication.


Goal Setting and Tracking

The process of setting goals helps you choose where you want to go in life and in business. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You will also quickly spot the distractions that would otherwise lure you from your course. More than this, properly-set goals can be incredibly motivating, and as you get into the habit of setting and achieving goals, you will find that your self-confidence builds quickly.

Learning Points:

  • Why do we need goals?
  • How should goals be set?
  • When should goals be set?
  • Understand the T.A.R.G.E.T. process.
  • Learn how to achieve your goals.
  • Learn how goals flow in an organization
  • Learn eight effective goal setting strategies.
  • Learn how to focus your efforts.
  • Understand why people fail at goals.



Regardless of what you do for a living or where you live, most people spend many of their waking hours solving problems. Most problems we face are small, some are large and complex, but they all need to be solved in a satisfactory way. Before we look at the area of problem analysis and solution, let's take a few moments to think about just what we mean by a problem. Many people solve problems based on what feels right rather than what can be proven to be right. They often latch on to the most obvious explanation for a problem and hope that they’ve addressed its root cause. An effective problem-solving method is simply a step-by-step roadmap for developing solutions that achieve positive and predictive outcomes.

Learning Points:

  • Learn how to define problems.
  • Learn how to analyze problems.
  • Learn how to research problems.
  • Learn how to foster a positive point of view about problems
  • Explore those obstacles to problem-solving.
  • Learn a 5-step problem-solving methodology – S.O.L.V.E.


Group Think & Group Decision-Making

Work teams play an important role in the modern corporation and its decision-making processes. From software engineers who collaborate to write code to the boards of directors who gather to make strategic decisions, teams are increasingly being used worldwide as the foundation of work. This course explores a variety of topics surrounding teams whose members work in the decision-making process. There are challenges and opportunities when teams work to solve problems and make decisions, both for team members and for the organization.

Learning Points:

  • Identify and understand the group decision-making process.
  • Consequences of poor group decision making are identified.
  • Review the dangers of Group Think.
  • Learn effective patterns of group decision making.
  • Strategies for effective communication within groups are explored.
  • Identify action planning that avoids poor group decisions.


Building High-Performance Teams

Teams can be powerful and productive when they function well. The performance and output of the team are likely to be greater than the sum of its individual members. When several people come together to work on a single initiative or project, they are not necessarily a productive team. Before a group of people can function well together, they have to pass through a series of stages. The challenge of every good leader is to help their team move through the various phases of team formation until they reach the final stage.

Learning Points:

  • Review the benefits of building effective teams.
  • Review and learn team-building skills and techniques.
  • Review the leadership skills of leading teams.
  • Learn how to evaluate teams.
  • Learn how to communicate with teams effectively.
  • Dealing with conflicts within teams is an acquired skill.


Ethics, Values, and Culture in the Workplace

Ethics and professionalism have always been of critical importance to many business environments. To achieve the goal of providing the highest quality service to your customers and employees, companies depend upon the actions of each individual supervisor to set the ethical tone. Employees report to supervisors who must be able to reinforce values-based behaviors in their subordinates. Each manager and supervisor has the responsibility of having high personal and professional standards. Each must live up to the highest professional standards and strive to have those who report to them live up to professional standards. Unethical or immoral people will not be changed into ethical, moral people by completing this course. It is taught as a basis of information to give each manager and supervisor an understanding of expectations and to solicit the discussion of concepts involved in the business profession through the process of making ethical choices and helping younger less experienced supervisors and managers to make the correct decisions.

Learning Points:

  • Define the following terms as they relate to the role of Manager/Supervisor within the business environment:
    • Ethics
    • Professionalism
  • Learn how to create a positive culture
  • Discuss the concept of values as they convert to behaviors.
  • Describe what factors or influences are present in making ethical decisions.
  • In a classroom exercise, participants will discuss the following:
    • Is there a right and wrong?
    • Who sets ethical standards?
  • Learn to create a predictable value structure that results in fully engaged employees
  • Learn strategies for leading line personnel in an ethical manner.


Priority Management

Many people spend their days in a frenzy of activity but achieve very little because they are not concentrating on the right things. The 80/20 rule states that typically 80% of unfocused effort generates only 20% of results and that the remaining 80% of results are achieved with only 20% of the effort. By applying time management skills, including planning, the course materials aim to change this to ensure that you concentrate as much of your effort as possible on the high payoff tasks. This ensures that you achieve the greatest payoff possible with your investment of time.

Learning Points:

  • Life management versus time management is explored.
  • Efficiency models
  • Learn the consequences of interruptions.
  • Multi-tasking—help or hindrance?
  • Life management styles are explored.
  • Learn how circadian rhythms impact your life and time management.
  • Understand how to measure the importance and urgency of tasks.
  • Understand what things get in the way of your productivity.
  • Create a predictable daily success schedule.


All of our available books...

I remember the first day I was a supervisor. I had been friends with the people I was now going to supervise. That moment that I crossed the threshold from coworker to supervisor, the view my friends had of me changed. It wasn't that I changed. I hadn't even had the chance to change. It was that they began to see me differently, as a threat, or an outsider. That was the moment I vowed that I would learn all I could about managing and leading others. The book is the culmination of my experiences in coaching supervisors, managers, and leaders since 1994. I have taken the things that work and get results and distilled them into a book that is easy to understand, easy to read, and readily applicable in any industry. In this book, you learn the 12 core skills of a great leader, the difference between leading and managing, and how to continue to enhance your leadership journey. You will learn the difference between managing and leading teams in chapter 1. You will learn about values-based diversity and generational change in chapter 2. You will learn about what drives or motivates people and how to implement motivational practices in chapter 3. You will learn how to communicate, including listening, and setting clear expectations in chapter 4. You will learn the S.O.F.T. model of coaching in chapter 5. You will learn to B.F.I.R.M. and resolve conflicts in chapter 6. You will learn corrective counseling and advanced behavior change in chapter 7. You will learn to set, track, and achieve your goals in chapter 8. You will learn to solve problems, do research, and find the right answers in chapter 9. You will learn to manage the decision-making process in order to avoid groupthink in chapter 10. You will learn to build a high-performance team in chapter 11. You will learn to build a strong culture based on ethics and values in chapter 12. You will learn to manage priorities and ensure you make time for the things that matter most in chapter 13. You will learn the next steps required in order to continue advancing your leadership skills in chapter 14. By going through this book, you will acquire the skills to reduce turnover, increase employee performance, and create greater levels of success for yourself and your organization.

Buy This Book: Click Here

Every leader in business or life today has to learn how to develop into their greatest potential. The word "Evo" represents a continuous growth toward success. In this book, you will learn the skills of an evolved leader. Choosing to master these skills will likely mean the difference between a lifetime of leadership success or continuous frustration. If you are looking at this book now, I believe that you are the kind of person that truly desires to make a difference in the world and in your organization. You will learn... --How to create a rhythm of success for your life --How to communicate in such a way that others are virtually hypnotized by your style --How to turn your team and your customers into evangelists for your cause --What the stages of leadership evolution are and how to recognize where you and your team are now --How to become truly magnetic as a leader, so that others cannot help but follow you --How to create clarity of thought and action with your teams --How to create accountable and engaged followers --And, how to solidify the transformation of your organization By learning the key skills of an evolved leader, you will be able to replicate your own success by developing these skills in your managers and team. There is a rhythm that each of us falls into with our lives. Bruce Lee talked about this rhythm in his book The Tao of Jeet Kune Do. We can create a rhythm of success or a rhythm of failure for our lives, but we will have a rhythm either way. Each of us must master the progression of learning from unconsciously unskilled to consciously unskilled to consciously skilled to the highest level... unconsciously skilled. The objective is to make your success characteristics a natural extension of who you are. This book is a practical guide that will get you where you want and need to be in order to attain success at your highest level in life. As you read this book, get an image in your mind of the leader that is perfect. Take a moment to blend that picture of the perfect leader with the picture of you living into your highest self. Once you have created your image of personal success, focus on living into that image and becoming the person that you are truly capable of being. That is my desire for you, that you live into your most evolved version of self. 

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Judo, in its origin, was about the redirection of negative energy into one's chosen outcomes. It is more than physical self-defense, though. It is a way of thinking about life, challenges, and obstacles. 

In My Judo Life, the main character, Cody Stephenson, takes us through the challenges that life throws at us in a way that helps expand our possibilities for success. His struggles end up being the very thing he needs in order to live the life he has always wanted. Not everything that is a struggle ends up being negative. Some struggles, Cody discovers, are the catalyst and momentum needed to take his life to a much higher level. Living a Judo Life is about facing your challenges head-on and using the momentum of the challenge itself to propel yourself and your success to much higher levels.

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The Smart Accelerated Success System (A.S.S.) For Your Business Strategy (B.S.) is a model to put nitrous into your success engine. This book contains the tools of thought to move you past any blocks in your life and propel you into the greatness that has always been inside of you. Each time you read the book, a new lesson will appear to you, unlocking the secret to your next level of your success! Having read more than 1,000 books on success, leadership, sales, and business strategy, Jody Holland has distilled the best strategies that have created achievement for himself and the hundreds of entrepreneurs he has coached. Dive into this fun, witty, and easy-to-devour book on achieving the most successful version of your life possible and see how life expands for you. By the time you finish the book, you will understand the psychology behind the law of attraction and will have practical steps that will help you unlock your potential. Using these principles, Jody has helped countless business owners, entrepreneurs, and home-based businesses to achieve significantly more than they previously thought possible. If you are ready to take your life and your business to the next level, grab this book, apply the lessons in your own life, and watch the world around conspire for your success.

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Finally...the underground secrets of a sales and persuasion master are revealed! Based on the science of physiognomy (Face Reading), you can master the art and science of connecting with anyone, even at the first meeting.

No more awkward conversations with prospects or sweaty palm conversations with employees or underperforming team members. With over $50 million of combined net profits for companies I've worked with and more than 20 years of coaching high-performing executives on how to reduce turnover, increase employee engagement, stimulate corporate culture, and boost net profit, it's time I wrote a book about my proven tool for success...Face Reading. This time-tested science gives you so much more than simple insight into the people around you. It can reveal how a person is motivated, how they feel loved, how they make decisions, even how they judge themselves. Even deeper, it reveals past experiences that have changed a person's perspective and lets you know when those shifts happened. Faces of Reality is about teaching you how to instantly connect with any person you encounter within 10 seconds of meeting them and have them hang on your every word. It equips you to see past the masks people wear in life and peels back the curtain of their psyche to see who they really are at their core. Jody Holland shares his success formula and equips you with the tools to help you achieve your own personal success, engage, retain, and recruit top-performing employees, and build healthy and strong relationships.

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A Life of Miracles is the chronicling of a journey through A Course In Miracles. The first 60 lessons are covered in this book, along with my thoughts on how to apply the lessons in a search for greater levels of fulfillment.

In the first 60 lessons, you gain perspective on how to look at life itself. You learn that you have complete control over how you label the events and experiences of your life. By studying and applying the lessons, you learn to let go of past hurts, current struggles, and limitations on yourself. You learn to accept peace as your natural state.

Each of us is seeking peace. Each of us is seeking a pathway to the life that we know deep in our gut is possible. The simple wisdom of the Course is... Nothing that is real can be threatened. Nothing that is unreal exists. Herein lies the peace of God. Welcome to the journey towards peace, joy, fulfillment, and recovery!

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