Books by Jody Holland
Stories That Stick. Tools That Work.
Thirteen books on leadership, sales, and self-leadership — written to be read on Sunday and used on Monday. Every title ships in paperback (several as eBooks, too) straight from Jody’s bookstore on Books.by.
Author of 23 books · 300,000+ leaders trained · Amarillo, Texas
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New Release · 2nd Edition
Success - A 12 Step Program
Rewrite the beliefs that are holding you back and build the life you were made for
You have the talent, the work ethic, and the dream. And you are still standing where you stood a year ago. This book was written for the person who knows exactly what to do and keeps finding reasons not to do it.
Jody Holland was that person. What finally moved him was not another strategy — it was the discovery that the real obstacle was underneath everything he knew: the beliefs about money, failure, and identity handed to him long before he was old enough to question them. Success: A 12 Step Program is the program he built to break through, and the one he has taught ever since.
Twelve steps, taken in order: define your current reality, surround yourself with the right people, design your future across all five domains of life, establish why you must change, acquire the right skills, plan daily action, fail forward, and refuse to let anyone — including you — stand in your way. Every step ends with a written exercise and a specific next move. Read one step a week and it becomes a twelve-week program.
This revised and expanded second edition updates the 2014 original with current examples, corrected sources, new exercises, and a Step 11 that applies to every reader — not only business owners.
Paperback · $19.99 · eBook · $9.99
Buy Success on Books.byLeadership & Management
Become the Leader You Would Follow
From your first day as a supervisor to the executive suite — the frameworks Jody has used to train more than 300,000 leaders.
The Leadership Blueprint
A Guide To Becoming The Leader You Would Follow
Leadership is not a title. It is a signal. A practical, structured guide for supervisors, managers, and leaders who understand that culture, performance, and engagement are created intentionally — or by default. Build trust through consistent behavior, create cultures of accountability, lead people through change, and answer the question that matters most: would you follow yourself?
Paperback · $24.99
The Leadership Blueprint – Step 1
How To Be A Great Supervisor
Most people don’t fail as supervisors because they lack effort. They fail because they were promoted without a blueprint. Step 1 centers on the Building Trust role of leadership: making the transition from individual contributor to people leader, setting clear expectations without micromanaging, and holding people accountable without damaging relationships.
Paperback · $29.99
Leadership Evo
A Practical Guide to Evolving Into a Super Leader
Evolve the leader. Elevate the organization. Leaders grow through identifiable stages — and when they know where they are and what comes next, they gain clarity, confidence, and momentum. A working guide with real-world examples and exercises for emerging leaders, seasoned executives, and organizations building a leadership pipeline.
Paperback · $19.99
Principles of Management
The Performance Multiplier
You were promoted because you were great at the work. Nobody handed you a manual for being great with people — until now. Four memorable frameworks you can use Monday morning: C.O.M.P.A.S.S. for strategy, C.H.A.N.G.E. for leading change, C.O.A.C.H. for year-round performance coaching, and C.A.L.M. for mastering stress before it masters your team.
eBook · $9.99  | Paperback · $19.99
Lead Yourself First
The Self-Leadership Blueprint to Own Your Mindset, Lead on Purpose, and Build Your Future
Before you can lead anyone else, you have to master the person in the mirror. Built on Jody’s S-3 framework — Strategy, Systems, and Shifts — with a toolbox of models you can apply immediately: the Baseball Diamond, TARGET, BANDITS, MOJO, HIT, and ACT. Honest, funny, and relentlessly practical.
eBook · $12.99  | Paperback · $24.99
Sales, Influence & Reading People
Sell With Honor. Connect in Seconds.
Psychology-based approaches to influence that build trust instead of pressure.
Selling With Honor
Win More Business Without Pressure, Manipulation, or Compromise
Honor has never been lost in the profession of sales — it has simply been forgotten. Drawing on the ancient Samurai Code, seven timeless tenets define what it means to sell with integrity, discipline, courage, and respect, paired with a proven consultative sales model for today’s informed buyer.
Paperback · $19.99
Hypnotic Selling
Bypass the Conscious Mind and Discover What Really Motivates Your Customers
What if selling didn’t require pressure? The best sellers don’t chase, push, or convince — they attract. Learn how people subconsciously filter information and decide, use language patterns that build trust, read subtle human cues, and replace pressure with presence. Because people don’t just buy products. They buy you.
Paperback · $19.99
Faces of Reality
The Story Your Face Is Telling
Every interaction begins before a word is spoken. Drawing from psychology, behavioral science, and decades of executive coaching, Jody shows how facial structure reflects the way people decide, process information, and engage the world — and how reading those signals builds trust faster and reduces conflict. Because every face tells a story.
Paperback · $24.99
Personal Growth
Lead Yourself Through Fear, Pressure, and Change
Story-driven books for anyone ready to stop absorbing life’s impact and start redirecting it.
Success - A 12 Step Program
Rewrite the Beliefs That Are Holding You Back
For the person who knows exactly what to do and keeps finding reasons not to do it. Twelve deliberate steps — from defining your current reality to designing your future across all five domains of life — each ending with a written exercise and a specific next move. Revised and expanded 2nd edition.
Paperback · $19.99 · eBook · $9.99
My Judo Life
Learning to Yield, Choose, and Live with Purpose
Stop fighting life. Learn to redirect it. Through a powerful narrative and lessons inspired by the philosophy of judo, this book is for professionals, leaders, and seekers who have done “everything right” and still feel off balance. Learn when to yield, choose your response instead of reacting, and turn pressure and failure into purpose.
Paperback · $19.99
6 Demons of Fear
Overcoming The Fears That Hold Us Back
A story-driven exploration of the six most common fear patterns that sabotage confidence, stall growth, and keep people trapped in self-doubt. Not a book about eliminating fear — a guide to understanding it, confronting it, and disarming its influence so you can act with clarity and courage.
Paperback · $19.99
Workbooks & Training Companions
Turn Insight Into Habits Your Team Can Feel
Working documents built for Jody’s leadership programs — and for leaders who want a written plan, not just a good idea.
The Leadership Blueprint – Learn-2-Lead Workbook
Mastering the 12 Skills of a Great Leader
The architectural plan every leader wishes someone had handed them on day one. Participants map their leadership identity, work through the four pillars of the Blueprint — Self, Relational, Performance, and Strategic Leadership — and leave with a 30-60-90 Leadership Action Plan and a Leadership Blueprint Scorecard.
Paperback · $89.99
Principles of Management Workbook
The Performance Multiplier
A practical, self-study companion to Principles of Management, co-authored with Meghan Slaughter, M.S. Psychology. Every section pairs concise teaching with reflection questions, real-world worksheets, failure-mode self-checks, and a measurable scorecard — so you finish with a plan for a challenge you’re facing right now.
Paperback · $39.99
About the Author
Jody N. Holland, M.S. Psychology
Jody’s books challenge you to confront what’s holding you back, take ownership of your growth, and step boldly into the leader — and life — you were created to become.
An author, leadership strategist, executive coach, and keynote speaker, Jody has spent more than two decades helping individuals and organizations break through limitations and lead with clarity and confidence. His work blends real-world leadership experience, behavioral science, and timeless principles of personal growth — the same material that powers his keynotes, training programs, and coaching.
Bring Jody to Your EventReading With Your Whole Team?
Jody’s books are built to pair with his training and keynotes. For bulk orders, signed copies, or a book-plus-workshop package for your organization, start a conversation.
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