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13-Business Development That Actually Works

Season #3

In this insightful episode, Jody Holland, Mike Grigsby, and Meghan Slaughter explore the nuances of business development, emphasizing the importance of understanding customer stories, emotional triggers, and strategic communication.

They share practical frameworks, book recommendations, and real-world examples to help leaders and entrepreneurs build lasting relationships and grow their businesses.

Key Topics

  • Difference between business development and sales
  • The importance of storytelling and identity in marketing
  • Effective communication and questioning techniques 
  • Triggering emotions to enhance stickiness
  • Building trust and long-term relationships

Guests Include: Jody Holland, Mike Grigsby, & Meghan Slaughter

A Few Sound Bites to Watch For:

  • "Start with the pain, then show the outcome."
  • "Ask questions to narrow the education awareness gap."
  • "Stop telling people what they need and start listening."

Chapters

00:00 Introduction to Business Development

01:36 Understanding Business Development vs. Sales

04:50 The Importance of Being Top of Mind

07:08 Structuring Outreach for Success

10:50 The Role of Storytelling in Business Development

13:47 Identifying Pain Points and Desired Outcomes

16:32 The Formula for Effective Business Development

18:32 The Emotional and Logical Aspects of Decision Making

21:14 The Art of the Interrogative

25:27 Creating Stickiness Through Emotional Connection

29:05 The Role of Communication in Business Development

32:28 Adapting Communication Styles for Better Engagement

34:20 Closing Thoughts on Business Development

A Few Resources to Look Into:

LinkedIn - https://www.linkedin.com/in/thejodyholland

LinkedIn - https://www.linkedin.com/in/mikegrigsby

LinkedIn - https://www.linkedin.com/in/meghanslaughter