How to Stand Out in the Age of InformationMay 17, 2023
In a world where there is a plethora of information available at the touch of a button, leaders must fight to bring their companies to the forefront of a customer’s mind. The average attention span of a human is approximately eight seconds, which is a 25% decrease from 2000 to 2015. If you are able to engage someone’s attention, you also run into a phenomenon called the Ebbinghaus Forgetting Curve. This is when there is a decline in memory of newly acquired information over time unless there is a conscious effort to retain it. Have you ever sat through a long business meeting, and the next day you could barely recall what was discussed? The same thing often happens in our marketing efforts. However, when you tell a story in which you draw the customer in as the main character of your story, they are significantly more likely to engage with and retain the information you are presenting. You may know the value that you provide, but the average person you are marketing to will need convincing of your value.
You need to call them into action by offering them an exchange: buy the product or service, and achieve better results.
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