In a world where there is a plethora of information available at the touch of a button, leaders must fight to bring their companies to the forefront of a customer’s mind. The average attention span of a human is approximately eight seconds, which is a 25% decrease from 2000 to 2015....

Einstein once defined sanity as, “doing the same thing over and over again, but anticipating different results.” And yet, we tend to do that as humans. We feel bad eating a certain way, but we keep doing it because it tastes good. We create turnover in our businesses by not investing...