The fundamental purpose of a business is to solve problems and serve customers. It is what drives a companyā€™s effectiveness, sustainability, and ultimately their success. Every employee at the company should know the kind of customer that they serve and what problems they solve. These two things sho...
Trust must be woven into every facet of an organization if it wants to thrive. Trust is needed between a business and its customers, between employees and leaders, and between coworkers. It is an essential part of business, and yet it is often overlooked. Many people get so caught up in making a pro...
Everyone understands that in order to run a successful business, you have to be able to make a profit. However, when profitability takes priority over the customer that you serve, you run into major problems. The purpose of a business is not to make money. Yes, that is an important piece of business...
